I used to think an effective CTA is simply including telephone numbers or “shop now”. After research… clichés. All clichés!
In the next 3 minutes, I’ll show you how effective your ads can really perform; just by being strategic.
As of right now, ‘modern’ marketing aims for likes and brand awareness, rather than attention converting to sales.... Where the real monetization takes place!
You know can achieve ROI on every ad right; services/ products being shared BY the audience… you're evolving with the digital age. It’s all possible!
Alright, enough of that, here’s how to really enhance your CTA:
1) Testing different variations of CTA. See what resonates with your audience. Re-use what works best. Let the numbers speak. By testing you will then…
2) Understand your audience by knowing their preference. Find their pain points and offer a solution.
3) Actionable language, “Subscribe to our newsletter”. Create urgency, “Limited time- offer (countdown)”. Force urgency, demand action.
4) Give your audience benefits. “Receive 20% off selected items”. Customer loyalty + benefits = getting paid forever.
5) Messages MUST be clear & concise. “Subscribe to our newsletter and receive 20% off selected items. Limited time offer (countdown)”. No working hours. No jargon. Just easy words. People would know what actions to take.
Talk soon,
Terrell
P.S. Want to know how I'd make sure you can have a much higher chance of getting sales through your ads?
Get in contact with my agency today. If we're a good fit, I will personally take a look at company and marketing, come up with a strategy of what I'd do differently and discuss it with you in depth on a call.
If you want to work together, I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No salesy tactics!
No cost. No obligations.
Sounds good? Then fill out this form: Free Marketing Analysis | Xavier
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