Writers!
Being a good writer borders on having a superpower.
There is just one issue.
Most writing is absolutely terrible. It’s boring. Sleep inducing. Stilted.
Why? Because school failed us.
They teach us to write like we speak.
Not like this, so…
How Do We Fix Bad Writing?
In this article series, I’m gonna go over the tips and tricks I used to create my copy, blog posts, articles and much more.
I could honestly care less about the subject of a sentence, demonstrative pronouns and intransitive verbs. We’re gonna leave all that for the English teachers.
Let’s dive into it.
The non- boring way.
How To Write For Influence?
Let’s introduce AI…
…as a matter of fact, never mind.
Instead, let’s write like the human beings we are. We’re going to craft copies that consider the reader's mental journey by addressing key fundamental questions.
Who are we speaking to?
What are their challenges?
What are their dreams?
Knowing the answer to these questions, one of two objectives can easily be executed. If not… both!
Create an effect on the reader's mind.
What action do I want them to take?
And in using the following method, you would achieve all of the above.
The Persuasion Cycle
Grab attention and amplify their desire, their pain, their dreams.
Develop trust and rapport.
Show them the nature of their problem and give a solution.
This shows that you understand your audience. This is what makes people feel appreciated.
Before my closing point, I have one unfair advantage for you…
…Agitation moves people to action more effectively than the expectation of pleasure.
In other words, the prospect of pain or loss is more motivating than potential gain.
Read that again!
Alright, time to close.
Let me re- introduce to you, I hope...
Maslow’s Hierarchy of Needs.
Create copy based on things that matters most to consumers. Use this to present opportunities or threats.
And just like that, we’re anti- boring.
This is just the start though. Much more is coming.
Talk soon,
Terrell
P.S. If you’d like me to help you out with this, or write your stuff, or take a look at your website… that’s possible!
No cost, no obligation.
Get in touch with our agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.
If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.
Sounds good? Then fill out this form.
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